Print Collateral
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Promotional Flyer - Nonprofit
- Designed a promotional flyer in Canva for a STEM event aimed at middle school girls. The flyer was distributed to students and parents and shared on social media.
- The event drew 30 student enrollments, received enthusiastic feedback from parents, and the school expressed strong interest in future collaboration.
- Due to its success, Victory Village and Black Girls Code have been invited to host another event in summer 2025.
Direct Mail - Postcard
- Wrote copy for two key print assets for Direct Energy: bill inserts promoting special offers and direct mail postcards targeting existing customers.
- Both pieces were designed to drive engagement, encourage calls to action, and support customer retention.
- I regularly collaborated with the Marketing team to ensure all messaging aligned with current promotions and brand goals.
Direct Mail - Bill Inserts
Downloadable Resources
Moving Checklist
- I created both the blog article and a downloadable, print-ready checklist as a companion piece to a moving tips post. Both were designed to help readers stay organized throughout their move.
Weather Alert Infographic
- I wrote the blog and downloadable guide to help readers prepare for winter weather emergencies. The content was based on my research and copywriting, with visual layout developed in collaboration with a designer.