Hey there! I'm Rochelle.
Browse a curated selection of content samples designed to engage, inform, and convert across digital and print.
About Me
Career Background
I’m a content strategist and digital marketer with a B.S. degree in Advertising and 10+ years of experience crafting targeted messaging for B2B and B2C audiences. I’ve led content for campaigns in the energy and nonprofit sectors. From 2017 to 2023, I was the sole copywriter at Direct Energy Canada, overseeing content across all digital and print channels.
Core Strengths
I bring a mix of strategic thinking and hands-on writing, with strengths in SEO, brand messaging, and campaign development. I'm skilled at simplifying complex topics, collaborating across teams, and creating content that connects with audiences and aligns with business goals.
Next Move
Next Move
I’m seeking a full-time role on a collaborative team that values creativity, clear communication, and purpose-driven work. I’m motivated to contribute to meaningful projects, grow my skills, and help develop content that makes a real impact.